考研英语【题源外刊】第100期数字时代的竞争如何驯服科技巨头(考研英语需要过几级)

now, 正式进入到第99期外刊精读la
原文期刊:经济学人
原文标题:
competition in the digital age: how to tame the tech titans?
考研英语阅读话题—垄断

垄断 (monopoly) (通常译独占),经济学术语,是一种市场结构,指一个行业里有且只有一家公司(或卖方)交易产品或者服务。一般分为卖方垄断和买方垄断。卖方垄断指唯一的卖者在一个或多个市场,通过一个或多个阶段,面对竞争性的消费者;买者垄断 (monopsony) 则恰恰相反。理论推断垄断者在市场上,可以根据自己的利益需求,调节价格与产量,但没有确切案例提供支持。
在某些特定行业里,会出现自然垄断(natural monopoly)。此类垄断会使所在行业的运营更加高效,比如铁路建设,国家电网等等,过多的竞争只会让此行业运营效率降低,从而引发市场失灵(market failure)。政府有时也需要适度干预,制定政策,但前提是让市场机制更好地发挥作用,让经济(或者此行业)以最高效的方式运行。

皮皮小科普
本文选自《经济学人》2018年1月18日刊出的一篇文章,主要分析了科技巨头对技术市场竞争公平性的影响并讨论了应对措施。本文是一篇问题分析解决型的文章,运用了让步、总分、例证等论证方法,逻辑顺畅、有理有据。

【行文脉络】交代现象(第一段)——分析影响(第二至四段)——分析举措(第五至八段段)——总结(第九段)

part one: 原文&单词
ⅰ①not long ago, being the boss of a big western tech firm was a dream job. ②as the billionsrolled in, so did theplaudits: google, facebook, amazon and others were making the world a better place. ③today these companies are accused of beingbad—big, anti-competitive, addictive anddestructiveto democracy.

第①段单词:
1.rolled in 纷至沓来;涌现;滚滚而来
2.*plaudit [‘pl?:d?t] n. 鼓掌,喝彩;称赞,赞扬
3.bad [b?d] adj. 邪恶的;不道德的
4.destructive [d??str?kt?v] adj. 破坏(性)的;毁灭(性)的
ⅱ①much of this techlash ismisguided. ②thepresumptionthat big businesses must necessarily bewickedisplainwrong. ③apple is to be admired as the world’s most valuable listed company for the simple reason that it makes things people want to buy, even while facingfiercecompetition. ④many online services would be worse if their providers were smaller.

第②段单词:
5.misguided [?m?s?ga?d?d] adj. (观点、计划)受错误思想引导的;(人)被错误地引导的,被引入歧途的
6.presumption [pr??z?mp?n] n. 假定;假设
7.wicked [?w?k?d] adj. 缺德的;邪恶的;恶毒的
8.plain [ple?n] adv. (用于形容词前加强语气)显然,完全地
9.fierce [f??s] adj. 极度的;巨大的;强烈的
ⅲ①but big tech platforms do indeed raise a worry about fair competition. ②that is partly because they often benefit from legalexemptions. ③unlike publishers, facebook and google are rarely held responsible for what users do on them. ④nor do the titans simply compete in a market. ⑤increasingly, they are the market itself. ⑥there is thus ajustifiedfear that the tech titans will use their power to protect and extend theirdominance, to thedetrimentof consumers.

第③段单词:
10.exemption [?g?zemp?n] n. 免除;豁免
(注:豁免制度,在实践中,某些特定领域、特定事项或者特定情况下的垄断行为,尽管在形式上符合反垄断法的禁止规定,但总体上看却有利于社会整体利益,因而将其从反垄断法的适用范围排除出去,这就是反垄断法的豁免制度。)
11.justified [?d??st?fa?d] adj. (决定、行为或想法)正当的,合理的
12.dominance [‘d?m?n?ns] n. 支配;控制
13.*detriment [?detr?m?nt] n. 损害,伤害,不利
ⅳ①the early signs are alreadyvisible. ②the european commission has accused google of using control of android, its mobile operating system, togive its own apps a leg up. ③facebook keeps buying firms which could one daylureusers away: first instagram, then whatsapp and most recently tbh, an app that lets teenagers send each othercompliments anonymously.

第④段单词:
14.visible [?v?z?bl] adj. 可见的;看得见的
15.give…a leg up 助人一臂之力
16.lure [l??] v. 引诱;诱惑;哄骗
17.compliment [?k?mpl?m?nt] n. 赞美;恭维(话)
18.anonymously [?’n?n?m?sl?] adv. 匿名地
ⅴ①what to do? ②in the past, societies havetackledmonopolieseither bybreaking
考研英语【题源外刊】第100期数字时代的竞争如何驯服科技巨头(考研英语需要过几级)插图
them upor byregulatingthem as a publicutility. ③today both thoseapproacheshave bigdrawbacks. ④the traditional tools of utilities regulation, such as price controls and profitcaps, are hard to apply, since most products are free and would come at a high price inforgoneinvestment and innovation. ⑤likewise, a full-scale break-up wouldcripplethe platforms’ economies of scale, worsening the service they offer consumers.
第⑤段单词:
19.tackle [?t?kl] v. (果断或高效地)应对,处理,解决(难题或任务)
20.monopoly [m??n?p?l?] n. 垄断企业;专卖者
21.break … up (使)分裂;(被)拆分;(使)破碎
22.regulate [?regjule?t] v. (尤指通过规章制度)管理,调整,控制
23.*utility [ju:?t?l?t?] n. 公用事业
24.approach [??pr??t?] n. 方法;态度;手段
25.drawback [?dr?:b?k] n. 缺点;缺陷;不利条件
26.cap [k?p] n. (收入、支出或借贷金额的)最高限额
27.*forgo [f?:?g?u] v. 摒弃;摒绝;放弃
28.cripple [?kr?pl] v. 严重毁坏(机器);破坏(组织、体系)
ⅵ①two broad changes of thinking, however, wouldgo a long way towardssensiblytaming the titans. ②the first is to make better use of existing competition law. ③trustbustersshouldscrutinisemergerstogaugewhether a deal is likely toneutralisea potential long-term threat. ④to ensure that the platforms do not favour their own products,oversightgroups could be set up todeliberateon complaints fromrivals.

第⑥段单词:
29.go a long way towards doing sth 对做某事 助很大
30.sensibly [‘sens?bl?] adv. (行为或决定)明智地,理智地,合理地
31.*trustbuster [‘tr?st?b?st?] n. 要求解散托拉斯的人,联邦反托拉斯检查官
(注:托拉斯,trust音译,垄断组织的高级形式之一。由许多生产同类商品的企业或产品有密切关系的企业合并组成。旨在垄断销售市场、争夺原料产地和投资范围,加强竞争力量,以获取高额垄断利润。)
32.*scrutinise [?skru:t?na?z] v. 详细检查;仔细察看
33.*merger [?m?:d??] n. (公司、组织等的)合并,归并
34.gauge [ɡe?d?] v. 判断,判定(人的行动、情感或意图)
35.*neutralise [?nju:tr?la?z] v. 使无效;使无法正常工作
36.*oversight [???v?sa?t] n. 照管;监督;负责
37.deliberate [d??l?b?r?t] v. (尤指作出重大决定前)慎重考虑,仔细思考
38.rival [?ra?vl] n. 竞争者;对手;敌手
ⅶ①second, trustbusters need to thinkafreshabout how tech markets work. ②acentral insight, one increasingly discussed among economists and regulators, is that personal data are thecurrencyin which customers actually buy services. ③through thatprism, the tech titans receive valuable information—on their users’ behaviour, friends and purchasing habits—in return for their products. ④it needs a new set of laws to govern the ownership and exchange of data, with the aim of givingsolidrights to individuals.
第⑦段单词:
39.*afresh [??fre?] adv. 重新;从头;另行
40.central [?sentr?l] adj. 最重要的;核心的
41.insight [??nsa?t] n. 洞悉;深入了解;深刻见解
42.currency [?k?r?ns?] n. 通货;货币
43.*prism [?pr?z?m] n. 棱镜
44.solid [?s?l?d] adj. (工作、意见等)切实有用的,充实的,实实在在的
ⅷ①in essence this means giving people more control over their information. ②regulators couldobligeplatform firms to makeanonymisedbulk data available to competitors, in return for a fee. ③such data-sharing requirements could becalibratedto firms’ size: the bigger platforms are, the more they have to share. ④these mechanisms would turn data from something titanshoard, tosuppresscompetition, into something users share, tofosterinnovation.
第⑧段单词:
45.oblige [??bla?d?] v. (形势、规定或法律)强迫,迫使
46.*anonymise [??n?n?ma?z] v. 隐去(试验结果等)中的姓名资料,使匿名
47.*calibrate [?k?l?bre?t] v. 校定,校准,调节(计量器具)
48.*hoard [h?:d] v. 贮藏;囤积
49.suppress [s??pres] v. 压制,抑制,阻止(进程或活动)
50.foster [?f?st?] v. 促进;鼓励;培养
ⅸ①none of this will be simple, but it would tame the titans withoutwreckingthegainsthey have brought.
第⑨段单词:
51.*wreck [rek] v. 毁掉;毁坏;损坏
52.gain [ge?n] v. (财务)收益,获利
(标*的为超纲词)
part two: 长难句语法点拨
to ensurethat the platforms do not favour their own products,oversightgroups could be set up todeliberateon complaints fromrivals.

标红部分为主句,蓝色部分为不定式作目的状语,绿色部分为that引导的宾语从句。
deliberate 熟词僻义,v.仔细考虑;深思熟虑
deliberate on sth

part three: 写作句型借鉴
as xx rolled in, so did yy: ……
随着xx滚滚涌来,yy也纷纷而来:

原文例句:
as the billions rolled in, so did the plaudits: google, facebook, amazon and others were making the world a better place.随着几百万钱财滚滚涌来,赞赏也纷纷而来:谷歌、脸书、亚马逊和其他科技公司将世界变成了一个更好的地方。

there is thus ajustifiedfear that ……, to thedetrimentof aa.
担心……,损害aa的权益,也在情理之中。

原文例句:
there is thus a justified fear that the tech titans will use their power to protect and extend their dominance, to the detriment of consumers.因此,担心科技巨头们会利用他们的权力捍卫并扩大其市场主导权,损害消费者的权益,也在情理之中。

in the past, aa havetackledxx either by…… or by …….
过去,aa处理/解决xx不是…….,便是…….。

原文例句:
in the past, societies have tackled monopolies either by breaking them up or by regulating them as a public utility. 过去,社会处理垄断企业不是将其解体,便是将其作为公用事业进行管理。

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